Skybound Wealth Wins Digital Customer Experience Strategy of the Year (2026)

What Made This One Meaningful Wasn’t The Trophy. It Was The Field.

We were measured alongside organisations operating at serious scale; names like Zoom, Nasdaq, Etisalat, DP World and DAMAC. In that context, recognition doesn’t come from presentation. It comes from substance: the ability to deliver a consistently strong experience, repeatedly, under real-world pressure.

In Regulated Financial Advice, Customer Experience Is Different.

It isn’t a checkout journey or a single interaction. It’s a long-term relationship that has to stay clear when life changes, markets move, and decisions need to be explained years later, not just today. The experience has to feel simple to the client, while remaining robust for advisers and resilient for the firm, under the expectations of some of the most demanding regulators in the world.

That’s The Balance Many Firms Struggle To Hold.

At Skybound, it’s where we’ve chosen to differentiate.

Our view has been simple: the best customer experience isn’t created by optimising one stakeholder at the expense of another. It’s created when clients feel informed and in control, advisers are supported with structure and clarity, and the firm has the governance and visibility to deliver consistently across teams, offices, and regions.

And that’s why our strategy has never been about layering tools on top of process. It’s been about building an operating model where the experience is designed end-to-end; how information is captured, how decisions are supported, how advice is documented, and how service continues without friction.

The Skybound App Sits At The Centre Of That Experience.

It’s where customers see their financial life clearly, track progress, understand decisions, and stay connected to the advice process without needing to chase it. It reduces uncertainty by making the relationship feel present; always accessible, always understandable, always current. In many cases, the value isn’t an extra feature. It’s the calm that comes from visibility.

Behind that simplicity is a proprietary platform built to work as one - so the client experience isn’t dependent on disconnected systems, manual workarounds, or individuals “holding it together” in the background. The result is an experience that feels smoother for clients precisely because it has been engineered to be stronger for advisers and the firm.

The Award Matters Because It Recognises Execution.

Digital customer experience is easy to talk about. It’s much harder to build it into the way a regulated advice business actually runs - quietly, consistently, and at scale. This recognition is a checkpoint that our direction is right, and a reminder that the work continues.

As financial lives grow more complex and increasingly cross borders, Skybound’s focus remains unchanged.

The goal is not to impress with technology, but to engineer confidence - confidence that information is accurate, decisions are coherent, and advice remains sound as circumstances evolve. That is what customers ultimately experience: not systems, not features, but the quiet assurance that their financial world is being handled properly, every day, not just when conditions are simple. In wealth management, that confidence is the experience.