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August 26, 2025

Skybound Wealth Launches Athletes & Creators: Supporting Professionals Beyond the Spotlight

Skybound Wealth launches Athletes & Creators, offering specialist financial advice and long-term planning for athletes and creators worldwide.

For athletes and creators, success often comes early - but so do the challenges. A professional footballer’s career, for example, averages less than 12 years, compressing lifetime earnings into a short window. Studies have shown that nearly 80% of athletes experience financial difficulty within a few years of retiring, often due to volatile incomes, poor planning, or a lack of guidance during their peak years.

Creators face their own complexities. The global creator economy is now valued at over $100 billion, yet many creators rely on multiple income streams across different platforms, currencies, and jurisdictions. Income can fluctuate dramatically based on algorithms, sponsorships, or platform changes, leaving them vulnerable without the right financial structures in place.

These realities mean that what should be a period of opportunity can also become one of uncertainty. Without proper support, athletes and creators risk entering the next phase of their lives with fewer options and financial instability.

That’s why Skybound Wealth has launched Athletes & Creators by Skybound Wealth: a dedicated division designed to provide stability, structure, and long-term confidence for sports professionals, footballers, and creators worldwide.

The Challenges Athletes and Creators Face

Athletes

Athletes often enter professional sport at a young age, with their prime earning years concentrated in a narrow window. Contracts can be lucrative but unpredictable, and careers are vulnerable to injury, form, or selection. Add to this the reality of cross-border lifestyles - moving between clubs, leagues, and countries - and the financial picture becomes even more complex. Taxes, residency rules, and relocation costs all compound the difficulty of building long-term financial security.

Creators

Creators, on the other hand, are at the heart of one of the fastest-growing global industries. But with success comes volatility. Income may come from a mix of advertising revenue, sponsorship deals, brand collaborations, and platform monetisation - often across multiple countries. This leads to issues such as double taxation, inconsistent cash flow, and limited financial protection. Unlike athletes, who may have agents or player associations, many creators navigate these challenges largely on their own.

In both worlds, the story is often the same: an intense but short-lived earning phase, followed by the uncertainty of what comes next.

Why We’ve Brought Athletes and Creators Together

At first glance, athletes and creators may seem like very different worlds - one built on physical performance, the other on digital presence. But financially, they share striking similarities:

  • Both generate significant earnings early in life, often before the age of 30.
  • Both face volatile and unpredictable income streams, tied to performance, platforms, or contracts.
  • Both live increasingly international lives, with opportunities - and obligations - spanning multiple countries.
  • And both require a plan not just for today, but for the decades that follow once the spotlight fades.

By bringing athletes and creators together under one division, we recognise these shared dynamics and provide a proposition tailored to their realities. This allows us to combine our expertise in cross-border wealth management, coaching, and long-term planning into a single, powerful offering.

Skybound’s Capabilities

Skybound Wealth is positioned to serve this audience. With offices across the UK, EU, GCC, Switzerland, Asia, and the US, our teams bring:

  • Cross-border expertise to optimise tax, residency, and legal complexities.
  • Institutional-grade investment management to grow and protect wealth.
  • Structured coaching and education to guide clients through big decisions with clarity.
  • Proprietary technology that provides real-time insights, clarity, and control across jurisdictions.

But this division goes beyond market-standard wealth management. It is designed for people, not portfolios. Financial wellbeing means ensuring athletes and creators, and their families, have the confidence, structure, and options they need, both during their careers and long after.

Beyond Wealth: Coaching, Education, and Guidance

At the heart of Athletes & Creators is the philosophy that money is only part of the story. Structured coaching, education, and guidance are the cornerstones of this division.

We work to ensure clients understand not just their contracts and cash flow, but also the long-term implications of their decisions. From tax structuring and protection strategies to succession planning, the goal is to help clients build sustainable income streams, safeguard family commitments, and remain financially secure when their careers evolve or conclude.

This approach turns financial planning into empowerment, giving athletes and creators the tools to thrive in the moment, while also preparing for the decades that follow.

Mike Coady Welcomes Dmitriy Ermakov as Group Head of Marketing

As Mike Coady, CEO of Skybound Wealth, explains:

“Athletes & Creators is not about portfolios, it’s about people. We want every client to finish their career with options, not obstacles. That means protecting families, investing with discipline, and building a transition plan that works in the real world.”

Setting a New Standard

The launch of Athletes & Creators reflects both the growing opportunity in this market and Skybound Wealth’s commitment to expanding its expertise to meet evolving client needs.

By combining human guidance, cutting-edge technology, and a global presence, Skybound is setting a new standard in how athletes and creators are supported - during their careers and long after they end.

Disclosure

Written By
Mike Coady
Chief Executive Officer
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