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October 31, 2025

The Friction Factor: How Tiny Barriers Decide If You Save or Spend

Guy Hilton, Private Wealth Adviser at Skybound Wealth, explains how small behavioural “frictions” decide whether expats save, spend, or build lasting wealth.

Most people believe financial success comes down to discipline. If you’re strong-willed, you save. If you’re weak, you spend. It sounds logical, but it isn’t true.

Wealth is often decided by friction: how easy or difficult it is to take action. When spending feels effortless and saving takes effort, the outcome is predictable. For expats in Dubai, Riyadh, or Doha, this friction explains why high salaries can disappear so quickly.

Money isn’t lost because people don’t understand what to do. It’s lost because the path to spending is smooth and rewarding, while saving feels slow and unrewarding.

A World Built for Spending

Every major innovation of the past decade has reduced friction when it comes to spending. One-click checkouts, contactless payments, buy-now-pay-later schemes, and same-day delivery all make it easier to part with money.

Saving, by contrast, requires effort. You have to log in, transfer funds, or fill out forms. There is no instant reward, just a smaller balance. That tiny bit of resistance is often enough to delay action, and delay quietly destroys wealth.

Why Friction Matters

Behavioural science shows that humans follow the path of least resistance. When one option is easier, we take it. When it feels difficult, we avoid it.

In the GCC, that dynamic is amplified. There are no compulsory pension contributions, no automatic deductions, and no built-in savings structure. Everything depends on what you set up for yourself. Without systems, lifestyle spending expands until there is nothing left to save.

Turning Friction Into an Advantage

The same principle that works against you can work in your favour. You can make saving automatic and make spending require thought.

Automate savings. Set up direct transfers or payroll deductions so that money leaves your account before you see it. This creates the same discipline as a home-country pension.

Slow down spending. Delete stored cards, introduce a 24-hour rule before large purchases, and use debit over credit. A few seconds of pause often prevents impulse decisions.

Separate accounts. Keep funds for education, retirement, and lifestyle goals apart. Seeing balances grow creates a sense of progress and makes withdrawals feel harder.

Create saving triggers. Every bonus, commission, or rent renewal should trigger a set contribution. Repetition builds habit, and habit removes friction.

Two Expats, Two Outcomes

Expat A earns 70,000 AED a month. Payments are on autopay, every luxury is a click away, and saving is manual. Ten years later, he leaves the UAE with debt and frustration.

Expat B earns the same salary but structures his finances differently. Savings are automated, spending requires effort, and goals are separated. After ten years, he leaves with an investment portfolio worth 4.5 million AED. Same income, same opportunity, completely different result.

Why Some Expats Leave Rich and Others Leave Empty-Handed

Most expats don’t fail because they earn too little or lack knowledge. They fail because their systems make the wrong choice the easy one.

If you want to leave the UAE, Saudi Arabia, or Qatar with genuine financial security, make saving the default and spending the decision. Build the right habits now, and the results will follow naturally.

Skybound Wealth helps clients design practical systems that do exactly that, using behavioural insights and planning tools that turn good intentions into consistent progress.

Speak to us today about creating a structure that makes your money work the right way round.

Book A Call With Guy Hilton Today

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Disclosure

Written By

Guy Hilton

APFS

Guy started his career working for a Chartered Independent Financial Advisory firm in London, where he built a strong reputation for helping high-net-worth and ultra-high-net-worth individuals create long-term, tax-efficient strategies tailored to their goals.

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